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FIERY. DARING.
We build ambitious search-first growth engines for leading brands.
Problems we solve
Remove growth bottlenecks and build high-performing, search-driven growth engines.
Our leads from search are unpredictable
Clients come to us having tried to build a predictable approach to SEO & AEO that wins leads and sales. But they just can't seem to make it work.
We've built innovative strategies for leading companies across the world that unlock growth transformations.
We've built innovative strategies for leading companies across the world that unlock growth transformations.
ChatGPT doesn't recommend us
Our modern AEO (answer engine optimization) playbook tears up the traditional search rulebook.
We take innovation seriously which helps our clients move ahead of the crowd. Our goal is to turn the huge changes in SEO and general industry confusion into your competitive advantage.
We take innovation seriously which helps our clients move ahead of the crowd. Our goal is to turn the huge changes in SEO and general industry confusion into your competitive advantage.
Our SEO isn't driving sales outcomes
Visibility and clicks without conversions made and sales calls booked, is insanity.
We prioritize every strategy, action, piece of content, and backlink around what will take your buyer from [doesn't know you] to [closed-won].
You'll feel confident with us from day one.
We prioritize every strategy, action, piece of content, and backlink around what will take your buyer from [doesn't know you] to [closed-won].
You'll feel confident with us from day one.
We need to scale our SEO
Our clients always ask us questions like, "how can we spend more on SEO?".
The question of scaling up in a way that's noticable for market share and investor reporting, is our forte.
The question of scaling up in a way that's noticable for market share and investor reporting, is our forte.
The agency we always wanted
We know what it's like to hire an agency that overpromises and underdelivers. We built this agency to fix that. We're intentionally boutique. We never take on more than 10 clients. We all have time to obsess over your success — and we do.
BEFORE
AFTER
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Services
Growth-Driven SEO Strategy
We build holistic SEO strategies designed to measurably impact sales pipeline.
Grounded in rigorous research, each roadmap is engineered to hit your business goals. We’re not just SEO consultants, we're your growth partners.
Grounded in rigorous research, each roadmap is engineered to hit your business goals. We’re not just SEO consultants, we're your growth partners.
AI Search Optimization
Transform your AI search presence with our cutting-edge research and experiment data.
We'll build you an LLM-based growth engine that ensures you're recommended by AI tools at key moments in the buying journey.
We'll build you an LLM-based growth engine that ensures you're recommended by AI tools at key moments in the buying journey.
Content Strategy & Creation
Our expert writing team regularly scales well-written, original content for world-leading brands. Our approach combines originality and flair with detailed product knowledge, to create persuasive content that converts readers.
Link Building
Our link programs secure high-authority backlinks that materially increase rankings and organic visibility. Combined with our expert content optimization, our link strategies consistently drive sites to Top 3 rankings for highly competitive keywords.
Brand Mentions
Brand mentions are the new currency of the internet. More mentions and recommendations from other sites, more visibility.
We help brands get mentioned in highly cited, highly visited sources.
We help brands get mentioned in highly cited, highly visited sources.
Technical SEO
Add a combined 50 years of technical SEO skill to your team.
We'll fine-tune you website to perfect performance, so you're ready to dominate the search results.
We'll fine-tune you website to perfect performance, so you're ready to dominate the search results.
Client results
Our clients see us as expert strategists and content creators who give clear, confident direction that helps them grow.
Frida Ahrenby
Chief Marketing Officer
Working with Spicy Margarita has fundamentally changed our search presence in a very short time. They scaled content production fast, and truly understood our brand & positioning, representing Rillion the way we would. In the past three months alone, we’ve added +90 high-intent keywords ranking in positions 1–3. We’re seeing around 40% visibility in AI Overviews and LLM-generated results. They've future-proofed our visibility.
Quality articles
Top 3 money keywords
AI search visibility
Vinnie Wong
Senior SEO & Content Specialist
Spicy Margarita been a pleasure to work with. Their approach is logical and made sense from the outset, and within the past 3 months, our site's traffic has gone up by 22%. He took the time to understand our business and came up with a strategy that aligned with our goals. Been very insightful me and has shaped how I approach strategy. Recommended agency!
Organic impressions
Traffic increase
Kylie Davis
Director of Content
Working with Spicy Margarita has been incredibly valuable 🙌 They’ve owned impactful offsite SEO initiatives that go far beyond what we could’ve accomplished internally, all while helping us stay aligned as search continues to evolve. They’re collaborative, proactive, and truly feel like an extension of our team!
Organic clicks
Listicle placements
Quality backlinks earned
Chris Walton
Founder & CEO
I view selecting Ben and the Spicy Margarita team to run our SEO/content as among the top 3 decisions I've made in 16 years of doing business.
Organic clicks
Monthly sales calls
In closed business
Chan Yerneni
Founder &Â CMO
We ranked #1 for nearly all of our key search terms, which honestly felt like a dream come true for me. We saw tremendous growth in new paid customers, and the results were undeniable. We outrank our key competitors because of you!
New ARR
Click increase
Guides
Here are a few examples of how leading brands build thier SEO growth engines.
Let's chat
We help ambitious B2B brands turn content, SEO, and AI search into growth channels. Let's chat and see if we can do the same for you.
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Frequently asked
What makes Spicy Margarita different to other agencies?
Spicy Margarita was built by people who've never worked in agencies. All those bad agency habits? We don't have them, because we never learned them. We come from in-house teams at fast-growing SaaS companies, where bottom-line impact and close relationships are the only things that matter. You'll never get handed off to a junior account manager, because we don't have any. We offer every client in-house level obsession, with agency level professionalism and resources.
Do you require long-term contracts for your services?
We don't lock you in. All our contracts have a 30-day cancellation term only. Despite this flexibility, our clients always stay at least 12-24 months.
What does working with Spicy Margarita look like?
Working with Spicy Margarita is like plugging an entire new team into your business. You'll get to know us well as, as friends, as we work hungrily to get you results. All our new projects start with a deep dive into your product, audience and market dynamics. We'll then do our magic and present you with a cohesive growth plan that takes you from where you are to where you want to be.
We've been burned before. How do you make "quality content"?
Most SEO content is bad because it's written by SEO people, not marketers. They start with a keyword, reverse-engineer an article around it, and hope for the best. Nobody stops to ask what the reader actually needs to hear, or what would make them choose your product.
We're experts in product marketing. Before we write a word, we get deep into your positioning: who you're for, what you do differently, and why that matters. Then we write for the reader, not the algorithm. Every article has a point of view, argues for something, and moves someone closer to buying.
That difference makes our content compelling to readers, rank in Google, and highly influential for LLM visibility.
Who will be working on my account? Will I have a dedicated team?
You'll work closely with a dedicated SEO strategist, but all our team will be hands on with driving your growth. Many hands, many minds, more results. Internally, we have SEOs with a variety of expertise—content, technical, international. When needed, we call on that expertise. We also have writers, editors, and content strategists who butt heads in the pursuit of content perfection. You'll be well supported by senior, leading experts in the field.
